Processes
Digital processes we follow
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The Creative Process…
Six steps to consistently great ideas
Two words that kill ideas: “let’s brainstorm”. There’s a better way, and it’s boringly called the Creative Process.
How to write a creative brief
Starting work on a campaign without a worked up creative brief, would be like leaving the house in the morning without having had a cup of coffee. You just wouldn’t do it, so download the Bottle Creative Brief, for free
How to create an empathy map
Brands use empathy mapping to get into the heads, and hearts, of their target audiences.
How to apply brand codes to Instagram Stories
Users scroll so rapidly through their Insta feed, and speed-swipe through the Stories, the content you share needs to be immediately you.
How to build your brand on social using brand codes
Establishing and implementing a set of brand codes not only helps to maintain consistency and gain trust amongst followers and newcomers, but also creates distinctiveness within your brand category.