The digital PR agency for Fame & Findability™
Get your brand seen, by people and machines.
We’re the digital PR agency that builds brands people remember and search engines, AI, and algorithms recommend.
The brands we make famous and findable
From financial services to consumer brands and beyond, we help ambitious businesses stand out, get discovered and become part of the conversation.
Why choose Bottle
We've spent two decades building relationships with journalists across national press, trade publications, and digital media. Those relationships mean we can secure coverage other agencies can't access. When we pitch a story, editors know it's worth considering because we understand what makes genuinely newsworthy content that their readers will want to see.
We also understand how PR works now. The coverage we secure appears in Google search results, feeds AI recommendations, and shows up on platforms like TikTok and Instagram where younger audiences discover brands. Traditional PR agencies haven't adapted to this reality. SEO agencies try to build links without the strong journalist relationships that make it work. We bridge that gap because we're PR experts who've carefully evolved our approach.
Our campaigns combine strong storytelling with visual impact and strategic distribution. We ensure coverage builds long-term authority and visibility. Everything we do is designed to maximise how PR drives memorability and discovery for your brand, whether that's through traditional search, AI-powered results, or social platforms where your audience spends their downtime.
Our Digital PR Services
Media Relations & Brand PR
Always-on media relations that keeps your brand visible and positions your experts as industry voices.
Hero PR Campaigns
Bold campaigns designed to generate significant coverage and create memorable brand moments.
Social media and influencer
Brand-building social content and influencer partnerships that amplify your reach and connect with audiences where they discover brands.
Digital PR for SEO and GEO
Strategic campaigns that drive search rankings through quality backlinks and AI visibility through highly cited editorial presence.
The Bottle approach to digital PR
People spend hours online every day, but your brand can’t rely on being top of mind. You have to be easily found, too.
That’s why our approach to digital PR helps brands increase their fame and findability, We combine 20 years of media relationships with understanding of how coverage drives search visibility across traditional search engines and, increasingly, AI-powered platforms.
We measure success through real impact: coverage in publications that matter, backlinks that boost rankings, sustained increases in organic visibility, and the kind of industry credibility that drives business growth.
Our award-winning digital PR campaigns
We’ve won recognition from CIPR Excellence Awards, Creative Moment Awards, UK Content Awards, The Drum Awards, and Digital Impact Awards. They’re gongs for our real results: coverage in top-tier publications, millions in earned media value, and sustained increases in organic search visibility.
How digital PR drives business results
Our Digital PR campaigns focus on leveraging quality content to gain high-quality backlinks, boost authority, and increase visibility in organic search results. Here’s what our digital PR services deliver:
Connect with your target audience
We develop distinctive stories that reach the right people through publications they read, social platforms they use, and search results they see. Our approach combines traditional media relations with understanding of modern discovery.
Drive SEO growth and organic traffic
Every piece of editorial coverage creates a backlink that search engines recognise. Our campaigns generate links from authoritative publications that boost your rankings and drive qualified traffic.
Build credibility and become first choice
We help you lead the conversation in your industry, positioning your brand as an authority worth citing. We focus on securing coverage that truly engages readers. The resulting traffic often converts better because it comes with editorial endorsement.
Don’t just take our word for it, take our clients’
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![Stannah Logo]()
“We’ve loved working with Bottle over the last five years – they truly are an extension of the Stannah team. They’re organised and responsive, energised and engaged. We’re a tough brand to make look interesting, but they manage it every time – I’m always impressed with their creativity and strategising. They encourage us to be braver but stay true to what Stannah is all about. We’re consistently in our target media titles – the results are a testament to the quality of work they produce."
Head of Digital Marketing, Stannah
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![Caba Logo]()
“Bottle always go above and beyond to deliver on our PR. They’ve always been helpful, supportive, (and patient!) throughout our collaboration and it’s such a pleasure to work with passionate, capable people that share our values and vision. We love how they put considerable resources into creating and tailoring the right messages and marketing mix for our needs. Their can-do, flexible attitude to supporting us has made them a very valuable part of our extended team."
Rekha Chauhan Senior, Brand and Communications Manager,
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![Piaggio Logo]()
“The Bottle team are a pleasure to work with. What sets them apart for me is their collaborative approach and the effort they put into embedding in your business. They seamlessly integrated into our UK marketing team, quickly picking up and understanding four motorcycle and scooter brands and our overarching business goals.”
Luca Massei - Sales and Marketing Director
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![Logo of Westfield Health with a large black 'W' and the words 'Westfield Health' next to it.]()
"Our meet-ups and storyplanning sessions with Bottle are a highlight for us. We always come away really confident in the ideas and our work together. Sometimes, meetings can become quite flat and repetitive, so it's very refreshing with Bottle." "We also receive great feedback from internal stakeholders for Bottle’s media coverage, especially reactive quotes and newsjacking. Our CEO loves his recent digital PR coverage, saying it’s well-aligned with the business’ vision and goals.”
Vicky Siviter, PR & Content Manager,
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![drax logo]()
"The team at Bottle quickly grasped our niche subject matter and audience. Over the years, they’ve leveraged these insights—combined with their deep media expertise—to consistently land outstanding branded coverage in our target publications. On top of that, they’ve secured a high volume of valuable backlinks to our priority pages, strengthening our online presence and impact."
Lucy Cole - Content and Social Marketing Manager
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![Leaseplan logo]()
"The Bottle team are one of or key strategic partners. They support us in all areas of managing our public profile in the press, starting from research and insights, through idea generation and onto excellent delivery. The approach has enabled us to deliver consistent cut through in the media that’s a level above our peer group for the past six years running. As a testament to the strength of the strong partnership, in 2022 we won the CIPR Corporate and Business Communications Campaign of the year."
Neill Emmett, Head of Marketing
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![Black background with a gray lightning bolt symbol in the center.]()
"We enjoy working with Bottle as they provide unparalleled knowledge and support in areas such as on-page SEO, web reporting, and Digital PR. The team is a pleasure to work with, delivering efficient and best-in-class service that makes them an invaluable extension of our own team."
Senior Manager, Global Digital Communications (Bottle client)
Curious?
Let’s talk.
hello@wearebottle.com
+44 (0)7425 820927
BOTTLE PR
The Loft
1st Floor, Tyndale House
134 Cowley Road
Oxford, OX4 1JH