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Pride Brand Campaigns: The 17 Most Powerful Examples + Why They Work
We've rounded up the top impactful Pride brand campaigns and explained how they foster connection and support. Take inspiration to ensure your Pride campaign makes a meaningful difference.
What to do when your Google search traffic declines: Bottle's top tips for marketers
From content changes to Google algorithm updates, many things can cause traffic to drop. Read our guide for tips on what to do if it happens to you.
Syndicated Links: What is the SEO value of Content Syndication?
Discover the true SEO value of syndicated links in Digital PR. Learn how content syndication impacts link equity, brand visibility, and reporting.
Why Google Loves Author Bio Links to Pages
This guide shows how author bio pages are more than a showcase for your brand's experts, they are an irresistibly linkable asset for your digital PR outreach and authority building
How UX informs on-page SEO best practice - and how to use it
SEO and UX design have more in common than you think. Discover how both inform one another, and how you can use cognitive load theory and information architecture for better performance.
Reaching Gen Z on Pinterest: Optimisation Tips for Marketers
Want to connect with Gen Z on Pinterest? Here's how marketers can make Pinterest work for them - and attract swathes of Gen Z shoppers - in 2024.
UGC Creators: What they are & how brands can use them
What is a UGC creator, how can you find the best ones, and how can you use them for the ultimate UGC campaign? Discover our ultimate guide.
The TikTok Algorithm: How it Works & How to Use it
The TikTok algorithm is a recommendation system that tracks which content interests you. Here's how it does it - plus how to use this to reach your brand's ideal audience.
Is Blogging Dead? Here's the blogging landscape in 2025
“Is blogging dead” - short answer, no. In fact, blogs are one of the most valuable marketing channels out there. But only if you know what you’re doing. In this article, we show you how to make a great blog in 2024.
What is Digital PR? How Digital PR can help your brand grow
What is Digital PR? Digital Public Relations is an internet-based marketing strategy that uses various tactics and channels to spread brand awareness online. Here's all you need to know.